Initiated by UNESCO in the framework of project BERYT (Beirut Housing Rehabilitation and Cultural and Creative Industries Recovery), and implemented by UN-Habitat through funding from the Lebanon Financing Facility (LFF) that is administered by the World Bank (WB). The Cultural and Creative Industries component is implemented by UNESCO Beirut.

The EcoNawl pilot project aims to preserve and modernize the traditional Lebanese cultural heritage of Nawl weaving. This initiative involves transferring knowledge and skills from an experienced Lebanese Nawl artisan to a new generation of vulnerable women. It further emphasizes sustainable consumption and production practices by using the handloom machine to produce upcycled handwoven fabrics made from plastic waste (single-use plastic bags) to produce eco-friendly packaging materials. The project seeks to create sustainable green jobs, empower women, improve artisans' livelihoods, address solid waste management, and contribute to environmental sustainability in Beirut. Ultimately, it strives to preserve cultural heritage while adapting to contemporary market needs.