In July 2023, UN Women, ACTED, and Nusaned, supported by the Government of Japan, inaugurated Beirut's first women-led menstrual hygiene pad production facility in Beirut, the Nasma Hygienic Pads project. This initiative tackles the period poverty problem and answers an urgent need in underprivileged communities to have good quality products at affordable prices. It is a major step toward ensuring that all women and girls have the right to proper menstrual health and hygiene. The initiative also empowers women through employment opportunities and leadership roles.
Funded by the Japanese embassy in Lebanon, Australian aid, and UN Women's Humanitarian program, Nasma is sold in underprivileged areas in Beirut and its neighborhood through the Business to Customer (B2C) and the Business to Business (B2B) channels in three SKUs (small, medium, and large pad sizes). Awareness campaigns on personal and period hygiene are conducted in educational institutions and during direct promotions and events.
Nasma project is in line with Nusaned’s mission of supporting underprivileged communities to become self-sustaining. It aims at having a social and humanitarian impact by targeting areas in need and by empowering women from surrounding communities through employment.
