Nasma Hygienic pads division was created to tackle the period poverty problem and to answer an urgent need in underprivileged communities to have good quality products at affordable prices. 

In line with Nusaned’s mission to support underprivileged communities become self-sustaining, Nasma project aims at having a social and humanitarian impact by targeting areas in need and by empowering women from surrounding community through employment; 20 women will be hired in production at the Nasma facility in Mar Mikhael and 100 women in outdoor sales.

Nasma is sold in underprivileged areas in Beirut and its neighborhood through the Business to Customer (B2C) and the Business to Business (B2B) channels in three SKUs (small, medium, and large pad sizes).  Awareness campaigns on personal and period hygiene are conducted in educational institutions and during direct promotions and events.